In the last couple of days many Google AdWords
accounts have been suspended. Most of the AdWords customers are
wondering as to why their accounts are suspended. All that the Google’s
AdWords customer receives is an email from the Google AdWords Team
stating that your account has been suspended and your advertisements
will not run in Google. The reason being non compliance with Google’s
terms of service and advertising policies. Have you received one such
email from the Google’s Team?
These accounts that are suspended are mostly from customers who are
either new to AdWords or have outsourced their AdWords Optimization to
third parties to do so.
The problem faced in such situations creates a bad experience for the
AdWords customers and an additional burden to Google AdWords reviewers.
However, who is responsible for such things. Let’s take a closer look
at each of these 2 cases and understand what happens and how problems
can be prevented.
Many customers who are new to AdWords are unaware of Google’s Policies
and Terms and Conditions that they need to adhere to while setting up
their accounts. Google’s Help Center does provide all the necessary
information for the new customers but many of them ignore it and just
get started right away. They start with the AdWords account creation by
creating the new campaigns, ad groups, and stuffing a huge list of
keywords. The next thing that happens is a good amount of money is
spent as a daily budget and then one fine day one is shocked with an
email that their account is suspended.
On the other hand, many customers who want to use AdWords and do not
know how to use it outsource it to third party providers. These
providers are contacted through any project bidding site. There these
customers post their requirements and set a budget that they think they
can afford. Many of the providers bid on those projects. Some providers
bid as low as $50 for a project that is worth $500. Looking at the
affordable price many customers award these AdWords projects to these
providers. End result, in most cases dissatisfaction!
After a few days the AdWords customer gets very disappointed and posts
a negative remark against the provider in the project bidding system.
And then after a few days their account also gets suspended.
So what would be the solution to prevent such situations from
occurring? The solution lies in searching for a good provider who has
the necessary credentials for optimizing an AdWords account.
- Ask your provider if they are GAP certified?
GAP stands for Google AdWords Professional. This certification is only
awarded when a person writes an online exam and is well versed with the
Google Policies and Terms and Conditions?
- Find out if your provider has any hands on
experience in optimizing Google AdWords accounts?
- For how long has your provider been optimizing
Google AdWords accounts?
- Has your provider hired any staff from Google?
- How will they go about optimizing the Google
AdWords account?
- Most important of all is whether the provider
offers to take a look at your account to understand what needs to be
optimized or just jumps into the project to earn money regardless of
the fact that the account needs an initial diagnosis and study.
You may also come across instances where your
account is permanently suspended and even if you try opening a new
account with different information, you are likely to get suspended
again. The reason being Google having a well built out system to track
the advertiser through various means.
So, in this scenario you will not be able to use Google paid
advertising which could have got you that instant traffic and
conversions. But don’t let this disappoint you. You still stand a good
chance to advertise on Google – but this time it’s not AdWords but
through organic search. Yes, this is one area where you can promote
your website through SEO (search engine optimization) and show on top
of the search results of Google.
There are unlimited opportunities waiting for you and it is up to you
to decide if you want to cry over lost AdWords opportunity or to
venture out for more opportunities using SEO and hitting on top of the
search engines.
Most of us will always like to make the optimum use of our hard-earned
money. But what is the use if you can’t reap the benefits of your
investment. In most cases, low priced services do not offer the best
quality. They are low priced because the quality is compromised. Hire
the right person and pay the right price for your Google AdWords
optimization and prevent your account from being suspended or if you
are unable to advertise through AdWords, then have the best SEO Company
to promote your website and rank you on top in the search engines.
The choice is now in your hands!
Article Source: http://
www.articlesbase.com/seo-articles/adwords-account-suspended-seo-
traffic-spider-871106.html
About the Author
SEO
Traffic Spider specializes in AdWords Optimization as the
specialist who works on your account is GAP
Certified. SEO Traffic Spider, is a global provider offering
its customers a full suite of SEO solutions ranging from Indexing,
Optimization - On Page/Off Page, Linking, SEO Copywriting, Site
Overhauling, Traffic Analytics, etc. Email:
enquiries@seotrafficspider.com
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