Adsense
- The Different Versions
AdSense is Google’s
advertising programme, in which website owners can join in order to add
advertisements
to their websites in the form of text, image, and even video. These
advertisements are able to generate revenue on either a cost-per-click
or
cost-per-view basis.
AdSense was
instigated originally from the company WordNet, together with a number
of
professors and graduate students from
Brown
University,
in
Rhode
Island.
The Wordnet
technology was further developed in 1998 by Oingo, a small company
based in
Santa
Monica working on
search engines, and it turned out to be very successful. It then
changed its
name to Applied Semantics in 2001, and was subsequently acquired by
Google for
$102 million in April 2003.
Adsense For Feeds
In
2005, AdSense
for Feeds was launched by Google.
This is a version that runs on feeds, such as:
RSS feeds, which is a format used to publish
pieces of data that are frequently being updated, such as blogs, news
stories,
audio, and video, in a standardised format. An RSS document, which is
called a
feed, includes either full or summarised text versions, together with
additional data, such as publishing dates and authorship. The benefit
from web
feeds is that it allows the publisher to syndicate, or distribute,
content not
only quickly but also automatically.
Atom feeds, which
is a format designed to be an alternative to RSS. Atom, on the other
hand,
provides a mechanism to specifically label the type of content being
provided
by the submitted data, and allows for a broad variety of types
including plain
text, HTML, XML and references to external content, such as documents,
video,
and audio streams. The benefits may be summarised as follows:
Advertisers have
their ads positioned in the most appropriate article feed
Publishers are paid
for their original content
Readers see
relevant advertising.
The mechanism
employed in AdSense for Feeds is by introducing images into a
particular
content feed. When the image is viewed by the reader by way of a
browser, Google
includes the content of the ad into the image as soon as it returns. By
reference to the content of the feed around the image, Google is able
to assign
the most suitable ad. As soon as the viewer clicks the image, they are
redirected to the advertiser's website, in much the same way as in
AdSense ads.
Adsense For Search
There is another
variant to the AdSense program, called AdSense
for Search. This facility allows website owners to place
Google search
boxes on their web pages. In this way, when a user searches the web or
the site
with the aid of the search box, Google shares the ad revenue generated
from
these searches with the website owner. However, only if the ads on the
page are
actually clicked does the publisher get paid. Adsense does not pay publishers based solely
on searches.
Adsense For
Mobile Content
Yet another
variant of Adsense is called AdSense for Mobile Content. This feature
allows
publishers to generate income from the webpages on their mobile phones
by using
targeted Google ads. Just as in the case of AdSense for Content, Google
considers the content of the mobile website when assigning the ads.
Adsense
– How To Succeed
Peter
Radford writes
Articles with Websites on a wide range of subjects. Adsense
Articles cover History, Versions, How It Works,
Income.
HisWebsite
contains
over 70 Adsense Articles.
View
his Website
at: adsense-how-to-succeed.com
This Article may be republished
so long as the
Resource Box and entire contents remain in tact.
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