Adsense
- Achieving The Best Results
Adwords
This
is Google’s main source of revenue, at US$21 billion in
2008, and their foremost and most prestigious advertising product.
Adwords
offers both pay-per-click (PPC) advertising together
with site-targeted advertising suitable for both text and banner ads (which is a form of online
advertising in
which the ad is embedded into a web page, either wide and short, or tall and
narrow, which
is why they are called banners).
The
Adwords product is distributed on a local, national and
international basis. The text ads tend to be short, typically
consisting of a
single title line followed by two content text lines. The image ads are
available in any of a number of various Interactive Advertising Bureau
(IAB)
standard sizes.
Pay-Per-Click Advertising
(PPC)
PPCis an
Internet advertising product used on websites in which an advertiser
pays a
pre-determined sum solely upon their ad being clicked. In the case of
search
engines, advertisers commonly place bids with keyword phrases that
relate to
their target market. On the other hand, content sites normally charge a
pre-determined price per click instead of using a bidding system.
Consider the
following terms:
Keywords
– An
Index Term defines the nature of the topic of a document. They can be
used as
keywords to retrieve documents in an information system, such as a
catalog or a
search engine. A common form of keyword found on the web is called a
tag (which
is a keyword or term associated with various data, such as an internet
bookmark
or computer file – it helps to describe an item and makes it easier for
it to
be found again by browsing or searching).
Target Market
– This is defined as the
market segment (which involves breaking the
market down into groups of people with similar needs) in which a
particular
product is marketed. It is often characterised by either age gender or
socio-economic grouping.
Search Engine
– This is a mechanism for
information searches on the Web. The search results are
normally presented in the form of a list, and are commonly referred to
as
“hits”. The data may comprise of web pages, images, and different types
of
files.
Cost
per click (CPC) refers to the sum an advertiser pays to
search engines and
various other
Internet publishers for a single click on its advertisement which
results in
one visitor to its website.
The role of the
standard portal is to drive as high a volume of traffic as possible to
one
particular website. However, on the other hand, pay per click
implements what
is characterised as the affiliate model which offers the ability for
any surfer
to make a purchase. The way this operates is that it makes available
financial
incentives, such as a percentage of total revenue, to the affiliate
sites. All
that the affiliate has to do is to ensure that, as a result of each
purchase,
there is click-through to the merchant. Looking at it from a different
point of
view it is, essentially, a pay-for-performance method. Accordingly,
should the
affiliate be unable to generate any sales income, then it would cost
the
merchant nothing. The internet is an excellent vehicle for the
affiliate method
which is, therefore, very popular. There are a number of alternatives
based on
this method, including banner exchange, pay-per-click, and revenue
sharing
programmes.
Adsense
– How To Succeed
Peter
Radford writes
Articles with Websites on a wide range of subjects. Adsense
Articles cover History, Versions, How It Works,
Income.
HisWebsite
contains
over 70 Adsense Articles.
View
his Website
at: adsense-how-to-succeed.com
This Article may be republished
so long as the
Resource Box and entire contents remain in tact.
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