AdWords Strategies to Increase Page
Position
There are many AdWords strategies to consider
however the purpose of this Article is to help you understand why it is
important to have a high page position and what AdWords strategies you
can implement to in order to obtain one. The while there are many
reasons for you to obtain a high page position I will only concentrate
one to for now as it is considered to be by many the most important.
The reason that you want a high page position in Google AdWords is an
obvious one for most; you want more traffic. Traffic leads to more
sales. In other words the more traffic you have the more money you
make. The more visible your AdWords ad is to the reader then the more
clicks you are likely to get. In other words the less work a person has
to do in order to see your add the better. If you AdWords Ad is in the
first position Google's search results the user looking for a product
can more easily see your ad then if you were in the 10th position.
Google AdWords Quality Score
Google AdWords uses a quality score system to rate
your ads keywords in relation to your overall campaign. The Quality
score of Google AdWords is very important when considering page
position and is directly related. Let me explain. The better your
quality score the lower your cost per click will be, assuming that all
other areas of your campaign are in unison with other AdWords quality
score criteria. There are several determining factors to consider when
trying to obtain a high quality score, however I will focus on two main
factors for now that can have a dramatic effect on your quality score.
The first determining factor is that of relevance. The more relevant
you overall campaign is to your to the product or service you are
selling is the better. You don't want to have the keyword "meditation"
if your advertisement says "AdWords Strategies" unless your selling
meditation related products or services. The history of your campaign
is also very important in determining your quality score. If you have
had a bad campaign on a certain URL that you are using for a landing
page in the past and you are struggling to increase your quality score,
you may want to consider starting a new campaign with a new URL.
The "Pay Over" Strategy
Another AdWords strategy for those that have money
to spare is one of the most obvious. For this AdWords strategy what you
are going to do is outbid your competitor. However your are not just
going to bid the going rate. You are going to bid well over the highest
rate. By doing this you are accomplishing three things. First of all in
most cases you are going to be in the number one page position on
Google. Secondly You are going to increases the bid for your
competitors. Additionally you will be making it harder for your
competitors to compete with you, and possible have them drop out of the
competition for your keyword or keywords all together. Now you are not
going to keep your bid over the highest suggested price for too long.
Once you see your competitors drop out of the competition you can go
ahead and reduce your bid, while still obtaining the highest page
position.
Conclusion
In conclusion page position is arguably one of the
most important factors to consider when starting an advertising
campaign with Google AdWords. The higher your page position is the more
visible your AdWords ad is, which ultimately can translate into more
clicks, which in turn can mean more sales. There are many things you
can do to increase your page position however some of the easiest and
most effective are improving your quality score and paying more than
your competitor. Overall, implementing AdWords
strategies
can be lot of work and takes focus and
determination, however in the
end it's worth it.
Article Source: http://
www.articlesbase.com/internet-marketing-articles/adwords-strategies-
part-2-increasing-page-position-696480.html
About the Author
T.J. is an entreprenuer and internet marketer
helping others to earn extra cash online for free. To learn more about
how to improve your CTR and other helpful AdWords tips visit my AdWords Strategies Product Review
or the earn extra cash online
blog.
|
