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Before continuing further in the AdSense
discussion it is important to understand the relationship between
Goodle AdSense and Google AdWords. When it comes to pay-per-click
advertising AdWords is hands down the Internet leader.
AdWords are those text advertisements that appear
down the right hand-side of a Google search page. The ads are directly
related to the keywords you use in your Google search. Advertisers are
assured that there advertisements are shown to individuals who already
have an interest in their product. AdWords is an amazingly powerful and
effective advertising platform on the Internet as businesses are able
to advertise in a highly targeted manner.
For example, let’s assume you sell widgets. You
can set up your AdWords campaign to only to be shown when people type
the word “widgets” in the Google search form. Your ad is shown to a
person who has some form of interest in widgets. If someone types in
“cars” then your ad will not be shown.
Obviously Google wishes to make a profit from
AdWords so when an individual clicks on one of these ads Google charges
the advertiser for the click. There is no set charge, rather
advertisers bid for keywords and ad position. The advantage to
advertisers is that their money is not wasted on non-interested parties
clicking on their ads. With the AdWords system Google has enabled small
businesses to compete in the Internet marketplace without breaking the
bank.
AdSense was a follow-up program to AdWords,
allowing website owners to get a piece of the advertising pie. As an
extension of AdWords, AdSense allows website owners to place AdWords
ads on their web pages. The difference regarding which ads are
displayed is not determined by search keywords, but rather by page
content. As an AdSense member, Google gives you a piece of JavaScript
to paste in the code of your web page. That’s it. This JavaScript
enables Google to decide which ads are most appropriate to show on your
web page and tracks ad performance as well.
Google’s advanced content recognition technology
is so intuitive that it determines which country an Internet surfer is
from, displaying ads accordingly. For example if your website sells
widgets, Internet surfers in the USA would see advertisements from USA
widget retailers and British Internet surfers would see advertisements
from British widget retailers. When someone clicks on one these of ads
from your website the advertiser is charged a fee and you receive a
portion.
Google has established safeguards preventing
website owners from clicking on their ads to generate income. They can
determine if someone is committing fraud and will ban such individuals
from AdSense forever. Participating in this fraudulent behavior is
stealing and hurts the industry in general. When individuals are caught
and banned it is a positive for the rest.
It is advised that you open an AdWords account in
addition to your AdSense account. This will become clearer as we
address future AdSense subjects. Like AdSense, AdWords is free to join.
This was a basic presentation of how AdSense and
AdWords are related. It is important to study this relationship further
to succeed in generating and maximizing revenue from AdSense. Many
website owners simply join AdSense, insert the code, expecting the
dollars to flow. When reality and expectation don’t meet, the website
owner becomes disillusioned and abandons AdSense. Like most things in
life, success takes work and perseverance. If you’re expecting quick
money you need to look elsewhere. However, if you do your homework and
grasp these fundamental concepts you’re on your way to doing well.
Article Source: http://www.articlesbase.com/internet-marketing-articles/
chpater-3-the-important-relationship-between-adsense-and-adwords-
876244.html About the Author
Published byAdSensePrimer.com
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AdSense Primer's goal is to provide you with informative articles and
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