A very important element in the rapid adoption of
AdSense is that it has been very easy for publishers to get the ads on
their site as quickly as possible.
Integrating AdSense in your website takes only a
few minutes, and you can be on your way with one or more nicely
integrated AdSense ads.
The first thing you need to do is navigate to http://www.google.com/adsense
and either apply or log in with your existing account and password.
What follows is a page presenting the Google AdSense Terms and
Conditions which you must agree to in order to proceed.
You are presented with a report page which you can
use to get a detailed status on how your AdSense advertising is doing.
This allows you to improve your site's contents and layout to maximize
your AdSense earnings.
On the top of your page you also have link to the
setup section where you can generate the code that will need to be
pasted on your website in order to have AdSense banners on your page.
You can use AdSense for text (the said ads), using
a search box or with referrals. Your choice among these options depends
on how users will navigate your site.
Finally, there is a "My Account" tab which allows
you to set up details concerning your account, payment and tax
information.
To add a text ad on your site, go back to the
"AdSense Setup" tab and click the "AdSense for content" link. Make sure
you have cookies enabled in your browser.
You can make a choice between ad units and link
units. The former contain text and or images concerning a certain site
for each unit, most with a detailed description, the latter only
contain links to certain types.
Of course, it's a bit hard to know which type you
should use so you should probably experiment with both for a while
before you decide.
You can also view an example of how the unit will
look to the right of your page. However, you may only use three ad
units and one link unit on any given page. This is believed to be a
step which Google takes for quality control.
The next step is to choose your add format and
colors. You can basically select any color palette you choose with
Google offering some of its own if you don't have the time or skill to
create one. You can constantly view how the palette will look through
the aid of an example. The one that works best in terms of appearance
and revenues will vary with the look, feel and content of a website.
However, your ad formats are limited to a choice
of eleven formats. There's an "Ad Formats" link which takes you to a
page that lets you see all even of these in action so you can decide
best which one suits your site. Sometimes the most intrusive, doesn’t
work best however again, this can vary from website to website.
After you finish with customization, you can click
"Continue" from the bottom of the page.
You are now presented with a section entitled
"AdSense for Content". You can click anywhere in the text and that
shows the JavaScript required to get AdSense running. This will
automatically select the text in the box.
You can then copy it and paste it into your pages
directly. If you use dynamic pages, you should paste this code within
your template so as to ensure that it gets displayed on any page of
your website. Some advertisers choose not to display Adsense on every
page, and this is understandable. An example of this is a company that
has adsense, may also have terms and condition which would inevitably
provide legal resources which would probably be deemed inappropriate.
What is then left for you to do is get content on
your page (provided you didn't have any already). Google AdSense
crawlers will soon visit your site, making sure that the ads displayed
are relevant to your site's content.
And you're all done. For a simple page this should
indeed be a matter of a few minutes, which is precisely what makes
AdSense the choice for so many. Although it is quick, its mass appeal
also makes it the best. Through being the most popular, advertisers and
publishers alike see Adsense and Adwords as their natural first choice.
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