Having the pages with the proper keywords is one
thing, but motivating visitors to those pages is another matter and
often that part that is lacking.
You need to optimize your site navigation.
Think about how visitors are using your website.
After a visitor has landed on a certain page, they have the trend to
click on another page that sounds appealing. They get there because of
the other links that appears on a page that they initially landed on.
It's all about enabling visitors to move about your site.
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The typical website has menu links on each page.
The wording on these links is what take hold of a visitor's attention
and gets them to click on one of the links that will take them to
another page of that website. Links that have "free" or "download" are
good attention-grabbers.
There are some websites that are accomplishing a
lot of traffic from search engines, but have low earnings. The trick is
to try and use come cunning labelled links to get the visitors off that
page and navigate them to the higher earning ones.
Before you begin testing, you need to have two
things. Something to track and compare, and some high earning pages you
want to funnel your site traffic to. An option is to select a few of
your frequently visited pages. This is to guarantee fast result.
The next thing to do is think of ways to get
visitors viewing a particular page to try and click on the link that
will take them to your high earning pages. Come up with an appealing
description for that link, and a likeable and unique description for
the link. Think of something that people do not get to see everyday.
That will trigger their curiosity enough to try and see what that was
all about.
Use graphics to grab your readers' attention. Be
creative. As far as many Adsense advertisers are concerned, there are
no written and unwritten rule to follow regarding what they write. As
long as you do not violate the guidelines of the search engines.
In addition, keep in mind that it is all about
location. Once the attention grabbing description has been achieved,
you have to identify the perfect spot on your page to position that
descriptive link to your high paying page.
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Another way of doing it is to try and use
different texts on different pages. That way you will see the ones that
work and what does not. Try to jumble things around also. Put links on
top and sometimes on the bottom. This is how you test which ones are
getting more clicks and which ones are being ignored.
Article Source: http://www.articlesbase.com/ppc-advertising-articles/
how-14-year-old-school-boy-exploit-google-adsense-earnings-2420659.html
About the Author
Adwords Exposed Pay Per Click Secrets
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