We would like to share some basic but almost
mandatory tips for the Google ad words or any other interactive
advertising campaign. These tips can help you to get maximum exposure
and business leads in your limited budget.
Structuring A CampaignNow
of the two structures of the campaign, i.e. keywords and placement, we
here shall discuss only on the keywords aspect of the campaign as this
aspect is easy to optimize and provides maximum result for limited
budget.
The basic platform for developing the campaign is
to get the maximum number of CTRs or Click through Rate.
The higher is the CTR of your site the lower becomes of your CPC,
Cost per Click. The trick is framing such content of
keywords for your promotion that it does not get diluted amongst the
other searches and ad Words. So the focus should be on building
original content with unique and optimum relevant keywords.Persay, I
have to promote a 'used car'. The first thing I do is group themes of
10-20 keywords and relevant to my product and the target sites. That
would sum to at least 10 groups in total. Or, if I could create 20 or
more groups with 2-4 keywords each that would serve me better with
positioning, targeting and ultimately give me higher conversions. The
themes could range from vintage cars to scrap ones with the bottom line
of the content being as good and as original as possible.
Optimizing The Campaign
The process starts with bidding. So bidding higher initially gives you
a way with impressions, clicks and also helps you in developing a bit
of history too. And as your CPC starts dwindling, you can continue with
further optimizations. As mentioned above as well, the main focus
should be on getting highest CTRs.
For landing page optimization
of the Google Ad word Campaign, I would use the SEO process and build
back links before launching the site. This gives a head on advantage
with the content. And has been continuously been stressed so far
keeping your text original helps you from getting the boot. Moreover,
another thing that could be done is keeping the links to Sitemap,
About, Terms, and articles pages in the footer which can help the site
perform better in Google Content.
The Final Steps to Success
Constant monitoring the performance of the
keywords and sites helps you in keeping a track of your performance.
Eliminating keywords and blocking sites which are not performing well
increases the chances of success of your site.
For example, you can use a tracking/prosper202 to
check the performance of your content keywords or running a placement
report of domains helps you in eliminating the underperforming ones.
This increases your overall CTR and your quality score. Furthermore,
blocking networking sites like facebook.com, myspace.com, etc. and
overcrowded portals like gmail.com, ezinearticles.com keeps them from
affecting the performance of your site. This helps in bringing your CPC
down which ultimately translates into maximum success.
Article Source:
http://www.articlesbase.com/online-promotion-articles/how-to-get-
maximum-exposure-from-google-ad-words-campaign-1601659.html
About the Author
Author has vast experience in the interactive
advertising. He is currently associated with the Ideaz Inc –
A premier full service digital
agency in India.
|
