Google Adsense has provided website owners a
simple way to make money online. Just copy and paste a simple piece of
code into your website and you can be making money within 5 minutes. No
wages for salespersons, no dealing with advertisers, no hassles.
However, there is a big difference between making a couple of cents per
day and retiring on your own private yacht in the Caribbean . There is
more to do than simply plugging your advertisements into any section of
your website, sitting back, and hoping the cheques will start pouring
through the door.
If you are looking for a way to increase your earnings with Google
Adsense with you Blog or Website then the following tips should help:
1. Blend you Adsense Advertisements with the rest of your page.
This is a very simple but not always used tip. Countless studies have
shown that users are more likely to click on your Adsense
advertisements if they have the same link and font colours as the rest
of your page. Google makes sure that the advertisement relevancy
matches the content of your web page so by blending the Adsense
advertisements it will provide a consistent look to your page with
relevant content as well.
2. Putting Adsense Above or Below the fold?
The "fold" is simply known as the bottom of the page. If you have to
scroll down to see more information on a page, this section is known as
"below the fold". Test your Adsense placement by analyzing the CTR
(click through rate) that you get for advertisements that are above the
fold, take them out and then put them below the fold, you'll get a
better picture to see which has greater success. There is no
hard-and-fast rule to what suits better but remember that success has a
lot to do with location, location, location. So get testing.
3. Take the clutter out of your Website.
Like a good spring cleaning exercise look at your webpages and analyze
what your visitors find useful and what gets very little clicks. This
is not only good practice towards creating a more user-friendly website
but it also allows you to test Adsense ads in different areas of your
pages and see identify improvements on advertisement CTRs.
4. Help the Adsense robot.
A picture says a thousand words but to a robot/spider that is crawling
your pages a picture says very little about what the content is about.
If your site contains a lot of pictures then do yourself, your visitor,
and the Adsense bot a favour and add some text to let everyone know
what the image is about. This way the Adsense advertisements will be
more targeted to what your site/page is all about and the user won't
see unrelated advertisements within your website.
5. Increase your website traffic.
Seems like another obvious one, but so many good websites exist that
aren't reaching their potential target market. By optimising your
website to gain better search engine rankings, participating in forums
that are related to your website, submitting your website to industry
related directories, and getting the word out there in any way that you
can think of will help drive targeted visitors to your website.
Remember that the internet is an amazingly powerful medium to
facilitate word-of-mouth. The effort you put into promoting your site
will be rewarded by satisfied visitors/customers spreading the word
about your website throughout the World Wide Web. However, make sure
that you have a quality website/product/service or the opposite can
happen just as quick.
In conclusion
By incorporating the above tips you should improve your Adsense
earnings. I'm not telling you that by using the above that you'll be
retiring on your yacht with your Pina Colada in hand... so don't quit
your day-job. If you follow the advice above it will get you on your
way to improving your CTRs, your website design, and the experience for
your user. Probably the most important thing that these tips help you
with is to encourage you to test and experiment with Adsense and not
just assume that whatever the style you use and wherever you put it is
the right place.
Article Source: http://www.articlesbase.com/internet-articles/
increase-your-google-adsense-earnings-the-visitor-friendly-way-
87145.html
About the Author
Barry Fenning is the owner of http://www.betteririshwebsites.com A SEO Articles
website that is aimed at people new to the area of search engine
optimization and online marketing. Please include this bio for
permission to reproduce this article. |