If you rely on Google Adsense to make money with
ads displayed on your website, you're probably frustrated with your
lower payments lately.
When Google first offered to share their
advertising revenue with us in the Spring of 2003, it was pretty easy
to bank some nice cash when our visitors clicked on those tiny
classified ads displayed on our site...
... But these days, those Google AdSense revenue
payments are getting smaller and thinner... even as our traffic grows.
Most say it's impossible to make money with
AdSense. I felt the same way until a few months ago. Today, I know
there's money to be made with AdSense ads... if you know the secrets
which I'm about to share with you.
This short AdSense tutorial is going to reveal my
best-kept AdSense secrets to DRAMATICALLY boost your Google AdSense
earnings. I stumbled upon these secrets by reverse engineering some of
the websites that brag about making over $100,000.00 a year.
Tweak your title for higher AdSense
revenues - Tweaking the title on your webapge is often
the difference between banking a few pennies per click on your AdSense
ads to generating over a dollar per click.
Compare these similar phrases:
- DIY home surveillance
- do it yourself home security
Both keyword phrases seem identical... and they
are in meaning. But the difference is advertisers are willing to pay
169 times more for webpages themed for "do it yourself home security"
(average of $8.47 per click) compared to "DIY home surveillance" (5
cents a click).
Hit the Google AdSense "sweet spot" -
My never-ending testing reveals there's a direct correlation between
the placement of the AdSense ads and the resulting click thru.
When ads are placed in “content zones” (rather
than in “advertising zones), you typically generate more Google AdSense
revenue.
Where is the content zone? It's located just above
your content. Most visitors are blind to ads placed in the traditional
spots... but those same ads placed above the beginning of our content
usually get clicked more often.
Introducing the perfect AdSense
templates - While there are currently 12 AdSense
templates to display, I find the 336 x 280 (large rectangle) ads
convert better than any other format.
And don't fret about optimizing for smart phones
and mobile devices... my testing shows they hardly ever click on
AdSense ads.
Make your AdSense ads blend in with
your content - Let's face it, our website visitors HATE
ads. Most use ad blockers and their 6th sense to avoid ads.
That's why you want to have your AdSense blocks
blend in with the overall appearance of your webpage. Have the
background of your ads match the background of your webpage. And don't
add borders... this tips off your webpage visitors that you're
displaying ads.
Triple your AdSense revenues with
this one addition - AdSense for Search is MUCH more
profitable than AdSense for Content. It's true.
In addition to placing standard AdSense template
ads, I place a Google AdSense search box at the bottom of my content...
and each click averages 317% higher eCPM (effective cost per thousand
impressions) than displayed ads.
Dumb down your webpage
- A new and very interesting study reveals the way a person arrives
from a search engine like Google. It helps us understand how they click
on your ads.
Specifically, people who search by clicking the
button on Google’s homepage are 50% more likely to go on to click ads
on your page than people who search by any other Google means,
according to online ad network Chitika.
Confused? I understand. Let me explain... if Joe
Blow searches Google for "hard drive recovery" and completes his search
clicking the [Search] submit button, Joe Blow (on average) is 50% more
likely to click on your AdSense ads than if he were to search using the
[Enter] key.
Why the big difference? One can only guess that
sophisticated web surfers are searching without the additional effort
of clicking Google's [Search] submit button (while less-sophisticated
searchers are clicking the search button -- and clicking on our Google
AdSense ads.
Bottom line: It appears advertising click rates
are inversely proportional to the “tech-savviness” of the people
receiving the ads. So tweak your webpage theme to target beginners, not
sophisticated users.
Eliminate unprofitable advertisers
in a click - How'd you like to delete the worst
advertisers (displayed on your webpages) in just a few fast and easy
mouse clicks?
Google now offers a best-kept secret way to ban
advertisers who don't write profitable ads. It's called "Category
Filters" and you find it by logging into your AdSense account and going
here:
AdSense Setup --> Ad Review Center
As you see, Google shows you "Filtered Categories"
and up-to-date results.
Google AdSense allows us to eliminate categories
if they're unprofitable. For example, 8.9% of my ads display "Get Rich
Quick" advertisers... nothing wrong with that, but my "% Recent
Earnings" is 0.0%. That means I'm displaying ads that are paying me
nothing. So I checked it off, clicked the [Submit] button... and now
those unprofitable ads are no longer displayed.
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Bonus tip - There's no reason
for you to struggle with making money with AdSense. If you're ready to
get more AdSense income now, you might want to grab these make
money with AdSense tips, techniques and methods. | 