Nothing is as frustrating as watching your Google
AdSense revenue trickling in cents; $.10 here $.30 cents there and $.0
cents over there. So much for all the hype about guys making thousands
a month with AdSense. Me thinks, thiz Adzenz thing be weird!!
Read this article, Try the 4 facts, and up the
wall you will drive AdSense!
Lets face it, if my website traffic is anywhere in
the hundreds a day, there is no way under these blue skies I'm gonna
make myself enough money over the internet. I read a review of some
website with mammoth traffic and they make over $15,000 a month. Heck,
Digital Point makes anywhere around $10,000 a month on a 50% revenue
share with their contributor members. That is $10,000 being 50% of what
is left after forum members have been paid off. "Google pays Digital
Point about $10,000 a month, depending on how many people view or click
on those ads", said Shawn D. Hogan, the owner and chief technology
officer of Digital Point.
Here is the kicker. I don't in my wildest dreams
think I'll ever have a website the size of digital point, ever! But I
can make 100 small ones. See, I'm just an average Joe trying to make
head, tail, or both, whichever comes first; of this internet money
thingii. And right now I'm not sure I'm holding onto the tail or neck.
I have been doing some research on Google AdSense
and I want to share with you some interesting things. Things that I
didn't know about and things I believe if I had known earlier, I would
still be having some hair left on my head. (Pulled much of it off
trying to double my AdSense to $ 0.40 a day). Anyway, I have
concentrated my research on how to optimize my AdSense revenue even
before I work on increasing traffic to my 2 blogs.
In my quest, I have learned that the secret to
increasing your AdSense revenue lies in mastering four main factors
namely:
Creating Relevant Ads
From my Google AdSense account reports, I have
noticed I earn much more from AdSense for content ad groups as opposed
to the AdSense referral ads and AdSense for search bar. If you have an
AdSense account, you know that there are three types of AdSense ads
that you can choose to be served by Google on your site. These are
AdSense for content ads that are related to your website's general
content. The content based ads are the best performers in generating
you AdSense revenue and they are definitely your best bet. Make sure to
concentrate your efforts to having as many relevant content ads as
possible if you want to make the money.
Then there are AdSense referral ads that you can
choose for your website. These ads are not related to your website
content and will advertise anything from bio fuels to air tickets.
These Google ads do not do as well as the content based ads. The main
reason being that visitors to your site are more interested in relevant
content to what they were looking for in the first place. AdSense
referral ads are however second to the content based ads in generating
revenue. And that's a distant second from content ads.
The last type of ads that Google offers you for
your website is the Google search bar. The search bar ad group is such
that a visitor to your website can type the name of what they are
looking for in the bar. The bar connects directly to Google search and
will bring the visitor to a Google page with several ads related to
what they searched for. I have really not experimented on the
effectiveness of this ad groups from Google and would not therefore
conclusively say they work or don't. It's however worth putting up a
search bar at a corner of your page or at the bottom.
From the above three discussed Google adgroups,
you will notice that content based ads perform better than the other
two. Its not rocket science to figure out why. The main reason however
is that people searching the web are looking for particular information
of their interest. They are therefore more likely to click on ads that
seem relevant to their search. AdSense adcopies are written such that
they offer answers to very specific needs and a visitor will most
likely click on an ad that seems to answer their quest. And that's all
you need them to do to earn your money. Click.
For example, people looking for Movie Downloads
will be confronted with ads that offer them all sorts of diverse
benefits and types of downloading movies online. Likewise, People
looking for Water-for- gas cost saver kits and manuals on their cars
will be bombarded with ads that offer increasing mileage per gallon of
gas etc. Once again, concentrate on requesting from Google only those
ads relevant to your website's content.
Serving Only High Paying Ads
In the real sense, choosing high paying ads from
Google AdSense will in effect determine the content you put on your
website. In other words, if you want to concentrate on high paying ads,
and considering that you need relevant content to earn good AdSense
income, then by default you will have to make a website or blog on
topics that pay prime dollar for clicks on them. In a nutshell, not all
ads pay the same with Google. Since competition for some products is
excruciatingly high, the advertisers are willing to pay top dollar for
their ads to appear first on Google content based advertising network.
Google adwords (this is where advertisers bid and
create their ads on Google) offer the advertisers an option to allow
Google to distribute their ads to other websites within their network
besides Google that have relevant content to the ads. This is how you
end up with AdSense being served by Google on your website in the first
place. Now here is the spoiler, not all ads that you choose will pay as
high. Ads for new technology, gadgets and gizmos pay much more higher
since the manufacturers are willing to pay as much to enter the market
and make their product known. Google ads for such products pay you
equally higher dollars per click as opposed to ads for say nail vanish.
I have seen some adwords bids that start from $5
per click. Other companies and individuals bid as high as $50 per click
to maintain the pole position in Google results pages. The revenue
principle applying to AdSense when Google serves the ads onto your
website is practically the same. On the converse, the highest bid by
advertisers is a paltry $0.05 for some products. Which ads would you
rather get served with by Google?-go figure.
For you to be able to run high paying AdSense ads,
you will need to make a thorough research on minimum bids made by
advertisers in adwords. This is not rocket science really. One way of
telling a certain area has higher bids is to Google a product you
suspect might have high competition among advertisers. Just counting
the number of adwords ads appearing for that particular keyword will
tell you much.
A Google SERP (Search Engine Results Page) with a
lot of ads appearing on it might indicate that the advertisers on that
keyword are bidding serious figures per click on their website.
The higher a particular ad appears on a highly
competitive keyword usually indicates higher bids and you may want to
consider creating websites in such an area and get it served with
AdSense. But also bear in mind that high ad counts also means that it's
a highly competitive field and getting traffic for your website might
be like pulling teeth...and with a pair of tweezers that is.
It pays to do an intensive research into areas to
create websites for AdSense revenue. Since AdSense is served
automatically by Google to your website, your only maneuver is to look
for very specialized, less competitive, high paying niche areas and
keywords to create your website content on. As a rule of thumb, new
products are naturally good niche areas to start with; assuming that
you catch on the fad soon enough before every man and his dog start
selling the same product. Please note that we are placing emphasis on
guys that want to use AdSense as their main source of online revenue
here.
In most cases and usually why we (me included)
make measly AdSense income is that, we create websites in areas of our
own interest and then serve AdSense ads to them. Problem is, our
preferred areas of interest are not necessarily areas that can make us
worthwhile money with AdSense. Research an AdSense area that pays, then
create unique content on that, serve the ads and laugh all the way to
the bank. Kind of doing things in reverse... banana eating monkey sort
of thing.
Positioning And Designing Your Ads
This is an area that I want to approach with a lot
of caution. One thing is painfully true, and that is your AdSense ads
are not worth the space if they are not optimally designed and
positioned. One of the biggest advantages with serving AdSense ads is
that Google lets you design and position your ads on your own website.
But, which design and positions work best? Just like the offline world,
positioning an outdoor advertisement makes all the difference between
the ad being seen and it passing as a waste of resources.
Why does placing a TV ad at prime time, for
example, cost more than double that of placing it dead in the night or
early in the morning? Better still a billboard on an unused highway
will not receive as much audience as one in a freeway that has huge
amounts of vehicular traffic.
The same principle works with serving ads from
Google AdSense. Placement of your ads is everything in getting noticed
by visitors to your website and eventually getting them clicked on.
Some areas of your website are actually prime real (or is that virtual)
estate while others are... well, badlands, abandoned dumb and quarry
sites.
Positioning Your AdSense Ads
As mentioned above, you need to know which areas
of your website or blog work for AdSense. Research (and don't ask me by
who) has shown that an online browser's eye is trained more
emphatically on certain areas of a webpage while other areas receive
just a gloss-over glance. It is also true that a webpage visitor's eye
lands automatically and for the first instance on a particular area of
a page and then follows a certain trail of vision on that webpage.
Disconcerting, is it?...No, it's actually a nightmare for an advertiser
if you don't have those facts.
You might have noticed that, in a Google SERP
(i.e. the results page you get when you search a word in Google) ads
always appear on the mid top and right side of the page. Fact is that,
advertisers on these two areas pay completely different rates. The ads
on the top of the page are called sponsored ads, while those on the
right edge of the page are called adwords.
The middle top area (sponsored ads) is also much
more expensive to advertise on while the right-top side ads (1st to 5th
positions) are priced higher than the mid-right and bottom right
adwords areas. Although, this is done through a bidding process, the
idea is clear that, if your ad is the first on the top right side of
the page, you get hit more than those below you. This is not only
exclusive to Google but to most if not all search engines online that
run ads on their SERPs.
Ok, let's bring it home. Considering your webpage
will be providing other relevant and mainframe content in the middle of
the page, you will need to follow Google ad positioning example. For
starters, you can try to place AdSense ads at the mid-top of the
webpage. The best ad design that works for the top page section is the
leaderboard format which stretches the ads across from left to right of
the page. Usually about three to four AdSense ads will be served with
the leader board format.
The leaderboard ads are available in the ads set
up button within the horizontal ads drop down. All this is possible
once you get Google to approve your account, you will be able to create
your ads there and get a HTML code provided for you to paste to your
webpage. Google promotes family friendly websites and blogs and will
need to review your website before approval. They discourage websites
with adult content; your website should also have well arranged and
meaningful content.
Your next prime real estate on the webpage is the
far right hand side. This is a crucial area and you might want to place
the ads right from the top running downwards as a column. Again, I have
experimented on this area with the broad banner ads from AdSense and
they fit in like a glove hence bracketing the main middle text. The
broad banner format is available from your Google ad set up button in
your account under the vertical ads section.
Personally, I select the text-only ads from the
create-new-ad button. You have a choice of ad types including texts and
images, text only and images only formats. I prefer the text only since
it's now accepted that text ads attract more interest than banner and
image ads. I think it's something to do with an ad getting to the point
as fast and as effectively as possible.
Now, the other available position has been subject
to a lot of debate; but there are still some marketers who swear by it.
This is the mid-text AdSense ads. These are ads that are placed in
between your main text and separated into two, three or four parts
depending on the size of the main text. Basically it interrupts the
flow of the text after some delivery of information. By text I mean
your main page content located at the middle of the page. I cannot deny
that locating the ads mid-text really gets them seen by people
interested in reading your full content. But there are also visitors
that might consider it an interruption to their reading and just pass
along. I think this position's effectiveness surely depends on an
individual reader and I might want to leave the choice up to you here.
The last AdSense positioning real estate is the
end-text position. This is placed at the very bottom of your webpage
text. This position is equally important for webpage visitors that have
read your content and might see something that catches their eye at the
end. It is proven that a visitor prefers a sense of continuity while
doing their web searches as opposed to opening one page, closing it and
opening another altogether. If your end-text AdSense ads are relevant
enough to the content on display, the visitor will most likely sign off
from your page by clicking on that last ad. Which I believe is good
enough for that AdSense revenue click.
As I end the positioning AdSense discussion here,
I might want to mention that caution is necessary to avoid overdoing it
by serving too many ads. Your webpage should have just enough AdSense
ads to create a wrap around effect to your main text. The webpage
should avoid looking like an overcrowded flea market. Usually Google
allows you to serve about 15 ads per page but you need not go the whole
nine yards with it. Place just enough on each page to make it optimized
for AdSense revenue.
Designing your AdSense ads
You will also be able to design the format of your
ads within your AdSense account. Google allows you to play around the
text of the ads within certain parameters like size, type, nature, text
color, borders color, background colors, url color and the shape of
their edges. Google also lets you choose how you want your AdSense ads
to contrast against your main text by being able to choose the
templates among them blend, mother earth etc. Personally I have found
blending my ads to the text works where I don't want them to
conspicuously stand out.
While designing your ads for primarily the
purposes of AdSense income, you may want to consider making them stand
out. Take care however not to overdo the colors, otherwise your site
will look like its reading the riots act to visitors to click on them
or else... The idea here is to softly make the ads stand out but not so
much as to distract the reader of the main text. This means you will be
doing a balancing act with the AdSense font color, the background and
the general shape around the edges of the ad boxes.
My research has shown that choosing a soft AdSense
ad background like light grey combined with emphasized text color on
that ad's background has a good effect on the click through rates. But
grey if your own site's background is white. Grey works best with
websites with a white background. Other lighter colors work best with
different backgrounds on websites. I guess I'm trying to say that your
AdSense background color should just be enough to provide a slight
shade to differentiate it from your original website's background.
Don't make it scream here.
This might hold true when you visit other websites
like hubpages.com which shares its AdSense revenues with article
contributors. What they do here is that they serve AdSense ads around
your article and if it's a nice piece, you will get decent clicks if
not an outright click-riot. I observed that, since their website
background is white, they serve their AdSense ads with an ad-background
of light grey while blending the top-text ad's background white. Your
best bet here is not to take my word for it but to keep on tweaking,
testing and turning the ads until you see what works for your website.
High Traffic Levels
This is the devil in AdSense income. The above
three aspects of increasing your AdSense income will only work to a
certain extent and as far as your traffic goes. As I said this is where
AdSense becomes everybody's biggest headache. However if we are to look
at this critically, there are a hundred ways to drive traffic to the
websites.
Let's assume we have already worked on the other
three areas to our satisfactions. We are now more than sure that for
whatever traffic we bring to our websites, we will be able to milk the
most revenue out of them. I think that is important. No one wants
visitors to be making a pass by their website without ever contributing
a cent to their revenues online. So optimized they are and out you go
for traffic.
I don't want to go deep into this area of bringing
traffic to your website but let's just say the methods are many besides
writing unique content, writing articles with links to your websites,
adwords, contributing in forums among many others. The most important
and that which will save you a lot of agony and time is to choose a
niche area that has comparatively less competition. Since we started
off making websites for AdSense, we might as well ensure that we make
websites with content that attracts the search engines, hence traffic.
Choose your niche area well and the search engines
will pick you out. Visitors will be on your website like ants to a
Popsicle- with the right content. To help you with selecting a niche
area, you can use the Google trends keyword tool to measure the
competition of a particular keyword. As a rule of thumb, avoid keywords
that are crowded. The competition won't do you any good.
There are people out there who have mastered the
art of making multiple websites for AdSense revenue. Most of them use
the automated softwares that help them develop unique websites in
certain niches. An example of good AdSense automated website developer
software that is popular in the market is the HYPERVRE
[http://increasingAdSenseincome.wordpress.com]. (see below)This
software is designed to prompt you generate the most unique sets of
keywords and go on to develop unique content. As mentioned earlier,
making websites in unique niche areas is the key to getting massive
traffic sent your way by the search engines. Well designed and unique
website content also saves you the agony of leveraging your website
traffic by writing articles, buying advertising space, email lists and
all other related headaches to generating traffic.
Concentrate on making websites that attract
traffic by themselves, then keep on churning out as many websites as
you can using the automated softwares. Within 2 months you will notice
your AdSense revenue expanding to unimagined levels. So much for your
earlier belief that-nobody can earn more than adcents monthly.
http://adsense-2017.blogspot.com
Article Source: http://www.articlesbase.com/advertising-articles/
there-are-4-main-methods-of-increasing-your-adsense-revenue-
2174327.html About the Author
http://cashblog2009.blogspot.com | 